General

The Data Health Form is a key part of BulkMail’s responsible sending practices. It helps us understand the type, quality, and condition of your contact lists before they are used on our platform. This form is required when certain conditions are met and is designed to protect your sender reputation, improve email deliverability, and ensure ongoing POPIA compliance. We assess data quality for the following reasons: Older email lists (typically more than 6–12 months without recent engagement) are at higher risk of:…

Creating professional, visually engaging email campaigns often depends on finding the right image. To simplify this process, BulkMail now includes a built-in stock image search directly inside the email template editor. This feature allows you to search, preview, import, and edit royalty-free images without leaving the editor, helping you design emails faster and with fewer distractions. The built-in image search lets you: All images are automatically optimised for email use, ensuring reliable delivery and consistent display across devices. Images added using this…

Adding a BulkMail signup form to your website is one of the simplest ways to grow your email list, capture quality leads, and keep your business compliant with South African data regulations. Whether you want to embed a newsletter signup box, create a standalone landing page, or display a popup form, BulkMail makes it effortless — no coding required. Each form is securely encrypted, POPIA-ready, and integrates seamlessly with your BulkMail account to create or update subscribers automatically. All data submitted through…

When sending emails through BulkMail, it's important to ensure your message is fully visible to recipients across different email clients. Some platforms — especially Gmail — may clip or truncate emails that exceed a certain size, reducing the impact of your message and hiding key content. The 102 KB limit is calculated using the full structure of the email, including: The size limit does not apply solely to the visible content. Even hidden formatting, inline CSS, or unnecessary white space can increase…

Short answer: We do not rent, sell, or provide email lists — and never will. At BulkMail, we are committed to ethical marketing, POPIA compliance, and long-term deliverability for South African businesses. Supplying or using purchased email lists directly contradicts these principles. Using unauthorised or low-quality lists causes: Poor list quality affects everyone on the shared platform — which is why we strictly prohibit it. A clean, opt-in list: Always prioritise quality over quantity — even a small, engaged list outperforms a…

Before sending a live email campaign, it’s vital to test your newsletter properly. Testing ensures that all links, images, personalisation tags, and formatting display correctly across inboxes and devices. BulkMail offers two ways to test your emails While both serve a purpose, the Campaign Send Method provides the most accurate representation of how a real campaign will behave in the inbox. This article explains how each method works, their key differences, and why using a dedicated test list for campaign-based testing delivers…

BulkMail automatically applies a data retention policy to ensure that accounts, user records, and related data are managed securely and in line with compliance requirements such as POPIA. This policy is designed to reduce unnecessary data storage, safeguard personal information, and maintain the performance and reliability of the platform. If your account is actively used, or your user records are regularly engaged, the data retention rules do not limit your access or data. Active usage includes: These activities keep your account and…

BulkMail follows a structured, multi-layered backup strategy to ensure client data is secure, recoverable, and protected against system failures. We retain: Daily backups for the past 7 days Weekly backups for the 3 weeks prior to that No Cloud-Based Data Storage We do not store client data in the cloud. Cloud infrastructure is used only for non-sensitive assets such as images. System Resilience and Monitoring Our database architecture is built for resilience and redundancy. Most system issues are resolved internally without affecting…

If you're experiencing issues with your BulkMail account and can’t find the answer in our Help Centre, you can easily contact our support team by opening a support ticket. Fill in the required details: If you're currently experiencing issues: Go to your billing account and submit a support ticket immediately. Our local support team will respond as soon as possible.

Stop judging email marketing by next week’s sales. Start building an asset that compounds year after year. Many marketing agencies and small businesses fall into the same trap: email marketing is evaluated almost entirely on immediate metrics. If a campaign does not deliver instant clicks, enquiries, or sales, budget is quickly redirected towards paid advertising or the latest platform trend. This short-term thinking overlooks what email marketing actually is. Email is not a quick-win channel. It is relationship infrastructure — and when…

Email blacklisting can occur for several reasons, but it’s important to understand where the issue originates and how BulkMail’s systems operate to prevent it. This FAQ explains why a domain or IP might appear on a blacklist, especially when using shared hosting, and clarifies how BulkMail ensures campaign emails are sent securely and independently of your own hosting environment. When an email or IP address is blacklisted, it means it has been flagged by a spam monitoring service due to suspicious or…

Google and Yahoo Announce New Requirements for Bulk Email Senders As of February 2024, Google and Yahoo have begun enforcing new email authentication standards aimed at reducing spam and improving inbox security. These updates affect anyone sending more than 5,000 emails per day to Gmail or Yahoo addresses — including many South African SMEs using bulk email platforms like BulkMail. These changes aren’t just technical hurdles — they are essential to ensure your emails reach your audience's inbox and are not rejected…

Many South African businesses rely on open and click-through rates to understand how well their newsletters are performing. These metrics are central to reporting success, identifying engagement trends, and refining content strategy. However, due to the way modern email systems and cybersecurity filters work, a portion of your recorded opens and clicks may not come from real people at all — they may come from automated software known as bots. BulkMail’s platform includes a built-in protection system that detects and filters these…