What Is the Data Health Form?

The Data Health Form is a key part of BulkMail’s responsible sending practices. It helps us understand the type, quality, and condition of your contact lists before they are used on our platform.

This form is required when certain conditions are met and is designed to protect your sender reputation, improve email deliverability, and ensure ongoing POPIA compliance.

Why We Use the Data Health Form

We assess data quality for the following reasons:

1. List Age

• Older email lists (typically more than 6–12 months without recent engagement) are at higher risk of:

  • Hard bounces
  • Spam traps
  • Complaints
• Our recommendation: Use our email verification tool to clean old lists before sending.

2. Delivery History

• If your list has shown low open rates, high bounce rates, or spam complaints, we may:

  • Flag it for review
  • Suggest targeted improvements
• We’ll provide actionable tips to improve your delivery and engagement rates.

3. List Size

• For lists above a certain size (typically over 10,000 contacts), we:

  • Require a verification check to ensure list hygiene
  • Help you reduce risk before launching a large campaign
• This improves overall IP reputation and inbox placement.

What Happens After You Submit the Form?

• Our team reviews your responses and flags any concerns.
• You’ll receive recommendations or required actions based on your list condition.
• Once approved, you can continue with sending campaigns confidently and responsibly.

How It Benefits You

By completing the Data Health Form and following our recommendations, you will:

• Reduce bounce rates and spam complaints
• Improve email deliverability across SA inboxes
• Comply with POPIA data quality requirements
• Protect your domain and brand reputation

Best Practice Tip

Always keep your list:

• Up-to-date (only include recent opt-ins)
• Cleaned regularly using the BulkMail verification tool
• Engaged, by removing inactive contacts and avoiding cold sends

This process ensures smoother campaign performance and better results across all BulkMail services.