Tips & Tricks

Before scheduling your Black Friday newsletter, check that your sending domain is correctly authenticated. Missing or incorrect authentication can cause emails to be rejected or marked as spam—regardless of how good the offer is. For South African SMEs preparing a campaign, start with one practical question for whoever manages your domain: “Do our BulkMail campaign emails pass authentication, and have all our legitimate sending services been checked?” You do not need to become an email security specialist. You need the right person to…

Build an email marketing routine that helps your business stay in touch, generate enquiries and encourage repeat business—without creating more work than your small team can manage. Perhaps your customer details sit in several spreadsheets. You have sent a few newsletters, but not consistently. Or you are unsure which contacts you may email and whether your campaigns achieve anything beyond opens. Start with a permission-based audience, a reliable sending setup and one useful newsletter. Then improve the process as you learn. This…

Make your next product launch count by checking your email list before you schedule the announcement. Start with permission, address quality and relevance—not the total number of contacts in your database. For a South African small business introducing a new product range or service, the aim is to reach people who can reasonably expect the update and have a reason to act on it. BulkMail provides permission-management tools and email address verification to support that preparation. They serve different purposes: one helps…

Growing your South African business through email starts with more than finding addresses. It starts with building an audience that has chosen to hear from you. When you are looking for new customers or clients, a ready-made database or a cold-email sequence can seem like a convenient starting point. Before writing your subject line or planning follow-ups, however, ask a more important question: What permission do we have to send these people marketing emails? This guide explains the difference between cold email…

If your templates list is becoming cluttered with designs you no longer use, you can hide them instead of deleting. This keeps your workspace clean while allowing you to retrieve the template later if needed. To hide a template from your active list: If you need to reuse a hidden template in the future, you can easily unhide it using the filters. The template will now be visible in your regular template list and ready to use again. This approach is ideal…

Adding events directly to a user’s calendar increases engagement, reduces no-shows, and improves scheduling efficiency. This guide explains how to create event links or downloadable files compatible with Google Calendar, Outlook Online, Outlook Desktop, Apple Calendar, and Thunderbird. All examples below include code snippets that you can copy, customise, and implement immediately. Google Calendar supports direct event creation via a specially structured URL. You can create a calendar link that, when clicked, prompts the user to add an event to their own…

Managing your email lists effectively is key to maintaining an organised, compliant and user-friendly BulkMail environment. Whether you're cleaning up unused data or simply want to declutter your dashboard, this guide will help you choose between deleting or hiding an email list. If you’ve created an email list that hasn’t been used in a campaign and you no longer need it, you can either delete it permanently or hide it from view. Choose: Note: Removing a list is permanent and cannot be…