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» A Step-by-Step Guide on Getting Started with BulkMail

Starting your email marketing journey with BulkMail is easy when you know where to begin. To help you get up to speed quickly, we’ve compiled a list of essential articles and resources that cover everything from setting up your account to sending your first successful campaign. Follow these steps in order to build confidence and make the most of BulkMail’s powerful features. Learn how to build a targeted and organised email list to ensure your messages reach the right audience. Discover the…

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» Handling Unsubscribe and Right to Be Forgotten Requests Under POPIA

When a subscriber claims that their unsubscribe request was not honoured — and further invokes their rights under the Protection of Personal Information Act (POPIA) — this becomes a formal compliance matter. It is critical that this is handled: Under POPIA, once consent is withdrawn, marketing communication must stop immediately. A data subject may also request access to their data, correction, or full de-identification. This guide explains both: Under POPIA, the following sections apply: There is a legal difference between: An unsubscribe…

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