How to Create a Survey for Your BulkMail Campaigns

3 min read

While BulkMail does not offer a built-in survey tool, you can easily integrate external surveys into your email campaigns by following a few simple steps. Surveys are powerful tools for gathering feedback, qualifying leads, or measuring customer satisfaction — but they require more flexibility than standard form fields allow.

Why Surveys Are Not Built into BulkMail

Surveys involve complex logic such as conditional branching, time limits, and one-time usage restrictions.
BulkMail is focused on email list growth and campaign performance, so we allow external tools to handle survey functionality while we help you deliver it effectively.

Recommended Survey Tools

The following platforms allow you to create custom surveys with various logic and design options. Most also offer free tiers and exportable results:

Google Forms – Simple, free, and integrates well with Google Sheets.
Typeform – Clean, mobile-friendly design with conditional logic.
SurveyMonkey – Popular and well-supported; good for advanced analytics.
Zoho Survey – Part of the Zoho suite, ideal for small businesses.
SoGoSurvey – Offers data analysis tools with secure response handling.
Wufoo – Flexible form builder with survey-style features.

Note: These tools are widely used, but BulkMail does not officially endorse any third-party platform.

Once you’ve created your survey using one of the above tools:

1. Copy the Shareable Survey Link

Most survey tools provide a public URL to your live form.

2. Insert the Link into Your Email

You can do this in two ways:

Text link: “Click here to complete our quick 2-minute survey.”
Button link: Use BulkMail’s drag-and-drop editor to create a clear call-to-action.

3. Track Engagement

BulkMail tracks link clicks, so you can see:
- Who clicked the survey link
- How many recipients engaged
Compare this with your survey platform responses to assess completion rates.

Tips for Better Survey Results

Keep it short – Limit to 3–5 questions for higher completion rates.
Set expectations – Tell users how long it will take and why it matters.
Incentivise – Offer an entry into a giveaway or discount for participants.
Optimise for mobile – Ensure your survey is responsive, as most opens occur on smartphones in SA.
Follow POPIA guidelines – Clearly state how you’ll use any collected data, especially if you're asking for personal information.

Summary

Use a third-party tool to build your survey
Insert the survey link into your BulkMail campaign
Track click-throughs via BulkMail reporting
Use responses to refine your strategy, segment your list, or improve customer satisfaction

If you need help adding a survey link or designing your campaign layout, our support team is here to assist.

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